DESIGNER. BUILDER. PLAYER ADVOCATE.

Remi CoutureGuillaume (Rémi) Couture

Complex systems.
Human experiences.

Principal Product Designer & Tool Builder · Game UI/UX

I turn complex ideas into intuitive products, game interfaces, and tools people can actually use. Nearly two decades of design craft, from the first sketch to the shipped experience.

Explore my work

Based in Greater Montreal · Working with teams worldwide
linkedin.com/in/remicouture ↗

THE PERSON BEHIND THE PIXELS01 / RC
Remi Couture
Thoughtful by nature.
Hands-on by choice.
Design ↗
Build ↗
Play ↗
20 yearsin games & product design
Millionsof players & users reached
9 studiossupported as UX Director
Design → buildstrategy through implementation

EXPERIENCE ACROSS TEAMS & CLIENTS

DisneySonyRiot GamesAppLovinTencentTwitch

01 / INDEPENDENT WORK

The same craft.
My own tools.

Alongside consulting, I build tools through Strategic Sloth, my independent tools and game studio.

Different tools. The same care for the person using them.Meet Strategic Sloth ↗

02 / THE TOOLKIT

Strategy meets execution.

UX & Design
UX StrategyWireframingPrototypingDesign SystemsUser FlowsInformation ArchitectureAccessibility
Design & Asset Creation Tools
FigmaPhotoshopIllustratorRiveFramerBlenderSliceForge
Game Engines & UI Frameworks
Unreal Engine 4 & 5UMGCommonUIUnityGodotCustom Engines / WebGL
AI-Assisted Workflows
CursorClaudeCodexChatGPTMidjourneyRunway MLAI-Assisted Design
Development & IDEs
Visual StudioReactJavaScriptTypeScriptNext.jsPhaserThree.js

03 / EXPERIENCE

A career built around people.

OFFWORLD · 2022–2025Design through implementation.

Nearly three years of game UX/UI, from player flows to Unreal Engine.

GOGII GAMES · 2009–2013Four years. 27 games.

UI design and illustration across a sustained run of shipped work.

APPLOVIN · UX DIRECTOROne practice. Nine studios.

UX direction and design standards across a portfolio of mobile game teams.

My experience spans long-term studio roles, consulting, and contract work. Several shorter tenures ended because of layoffs or studio closures.

Recommendations from managers, clients & teammates ↗
Aug 2025 - Present
Montreal, QC · Remote
Remi Couture Consulting
UX/UI & Product Design Consultant
  • Serving high-security clients including the Japan Ministry of Defense, US Department of Defense, and NATO — delivering UX/UI solutions for mission-critical digital products
  • Delivered end-to-end UX/UI consulting for game studios and tech product teams, covering strategy, design systems, and Unreal Engine / Unity implementation
  • Integrated AI-assisted workflows (Midjourney, ChatGPT, Cursor) to cut prototyping time and accelerate visual design iteration for clients
  • Advised on product vision and design system architecture, enabling teams to scale UI production without sacrificing consistency
  • Bridged design and engineering using front-end development skills (React, JavaScript, Next.js) to prototype and validate UX solutions directly in code
UX StrategyUI DesignGame UI/UXAI-Assisted DesignReactNext.jsUnreal EngineUnityFigma
Sep 2022 - Aug 2025
Remote
Offworld
Senior UX/UI Designer
  • Led UX/UI design for a remote-first game studio, owning the full design pipeline from wireframes and user flows through to Unreal Engine implementation
  • Defined and maintained a scalable UI component library in Figma, reducing design-to-handoff friction across the team
  • Collaborated daily with engineers and producers to identify usability issues early and resolve them before reaching production
  • Championed player-first design thinking across cross-functional reviews, improving screen clarity and reducing onboarding friction
  • Produced high-fidelity UI assets, animation specs, and interaction documentation for a distributed development team
Unreal EngineFigma
Jul 2021 - Jun 2022
Quebec, QC
AppLovin — Central Creative
UX Director
  • Directed UX/UI design across a portfolio of 9 mobile game studios simultaneously as part of AppLovin's Central Creative team, managing task delegation and design quality for each client
  • Established UX review processes and design standards that ensured IP alignment and visual consistency across Unity and Unreal Engine titles
  • Served as the primary design point of contact between AppLovin and partner studios, translating business requirements into actionable design briefs
  • Delivered UI solutions balancing brand-specific aesthetics with monetization and user acquisition goals across multiple genres and platforms
Unreal EngineUnityXDPhotoshopIllustratorFigma

Clients: PeopleFun, Geewa, Clipwire, F9, Koofei, Playliner, Crystal Blast, NWG Games, Belka

Sep 2020 - Jul 2021
Quebec, QC
UX Magicians
Senior UX/UI Product Designer
  • Designed UI/UX for a high-profile roster of AAA game, entertainment, and tech clients — including Riot, Tencent, Sony, Universal Studios, Hasbro, and Twitch — adapting visual style to each IP
  • Delivered high-fidelity screen designs and interactive prototypes across Unity and Unreal Engine pipelines under tight client deadlines
  • Interpreted and extended brand style guides to produce consistent, on-brand UI systems across multiple simultaneous projects
Unreal EngineUnityXDPhotoshopIllustratorFigma

Clients: Riot, Tencent, Sony, Universal Studios, Hasbro, Twitch, Glu Mobile, AppLovin, Verizon NBA

Jan 2019 - Sep 2020
Quebec, QC
Frima Studio
Lead UX/UI Designer
  • Led UX/UI design across multiple simultaneous game projects in Unity and Unreal Engine, setting visual and interaction standards for the team
  • Created and maintained comprehensive UI design documentation, ensuring handoff clarity between design and engineering
  • Mentored designers and provided art direction to align output with studio quality standards
Unreal EngineUnityXDPhotoshopIllustrator

Earlier studio roles & teaching 2015–2018

Sprung Studio

UX/UI Art Director (Contract)

Jun 2018 - Aug 2018Vancouver, BC

Directed client-facing UI projects, led stakeholder reviews, and mentored junior designers on visual consistency and delivery.

Phoenix Labs

UX/UI Designer

Feb 2018 - Jun 2018Vancouver, BC

Designed screen layouts, HUDs, and interaction flows for an Unreal Engine action game; resolved usability issues with engineers and producers.

Piranha Games

UX/UI Designer

Dec 2016 - Feb 2018Vancouver, BC

Owned 2D/3D UI for MechWarrior Online, authored the UX Style Guide, and worked with UI engineers through in-engine implementation.

Vancouver Film School (VFS)

UX/UI Instructor

May 2016 - Aug 2016Vancouver, BC

Developed and taught game UX curriculum covering wireframes, user flows, prototyping, and usability; mentored students entering game UI careers.

Hothead Games

Senior UX/UI Designer

May 2015 - Aug 2016Vancouver, BC

Owned end-to-end UX for mobile games in Unity, from wireframes to shipped assets; co-defined the studio’s UX vision and led internal workshops.

Early Career

Feb 2014 - Apr 2015
Vancouver, BC
DeNA
UX/UI Designer  ·  Designed and shipped mobile game UIs in Unity; led UX reviews and mentored team members
May 2013 - Feb 2014
Moncton, NB
Cupcake Digital
UX/UI Designer  ·  Shipped 13+ kids apps across iOS/Android for clients including Dreamworks, BBC Kids, and Nickelodeon
May 2009 - May 2013
Moncton, NB
Gogii Games
UX/UI Designer  ·  Shipped 27 games; designed UI, illustrated characters for cut scenes and marketing materials
2006 - 2009
Ottawa / Kelowna
Walt Disney (Club Penguin)  ·  Learning Library
Illustrator / Product Designer  ·  Flash illustration and 3D assets for Disney; web and e-learning product design

04 / PEOPLE I’VE WORKED WITH

Good work. In good company.

Recommendations from clients, managers, and teammates. Selected excerpts from LinkedIn.

Player advocacy

“His perspective on player journey and advocacy is fresh and just what we needed. I wouldn't hesitate to collaborate with him again.”
Dana Dispenza ↗Client

Building the workflow

“Remi created an entire UX workflow and pipeline neither of which previously existed in any form at the studio.”
Andrew Gearhart ↗Teammate · Phoenix Labs

Creative collaboration

“His chill demeanor and good sense of humour made him easy to get along with and he interpreted feedback effectively and without ego.”
Dylan Scott ↗Managed Remi directly

Making feedback work

“… coming up with something awesome that leaves everyone feeling listened-to and involved.”
James Daniell ↗Managed Remi directly

Game UI expertise

“Remi has a great understanding and experience with game UI/UX. His project collaborations was informative, with suggestions that helped the development teams.”
Jerry Tzeng ↗Teammate

Art & design direction

“Rémi is a talented UI/UX artist and director. … I would be thrilled to work with him again.”
Victor Malcervelli ↗Teammate · AppLovin Central Creative
Read the full recommendations on LinkedIn ↗

Education

2004 - 2005
Centre for Arts and Technology
Digital Arts & Design  ·  Kelowna, BC